directed by Sukhjot
AITE WAS AN EXCITING PROJECT TO work on, WITH TEXAS RISING STAR, OODAREDEVIL & PRODUCED BY LEGENDARY, JETSONMADE, I KNEW THE VISUALS HAD TO BE ELECTRIC FOR THIS SONG.
WE TOOK INSPIRATION FROM EARLY 2000s rap music videos, hence the large fur coat & black & white aesthetic for the video. we shot this visual in one day, all white cyclorama & black void available in one studio, since every shot was intentional the plain backgrounds were perfect for the look we were going for. we also just asked a friend if we can borrow their rolls Royce for some shots that were taken outside of the studio.
this was shot on Sony fx3 + edited on premiere pro + colored in davinci resolve
